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  • Harvard Business Review Try HBR's newly redesigned magazine, the essential source for enterprising, ambitious, and thoughtful business professionals who want expert insight at the cutting edge of management and leadership practice.

    Then, invest in yourself with a full year's subscription at up to 53% off the cover price!

    With Harvard Business Review magazine, you get:
    • Breakthroughs: Provides information from industry experts such as Clayton Christensen, Michael Watkins, and Michael Porter, and regular columnists including Rosabeth Moss Kanter and Dan Ariely
    • Idea Watch: Focuses on new thinking in progress, including the latest research and surprising results from up-and-coming thinkers
    • How I Did It: Features a CEO describing his or her company's tipping point toward success
    • Spotlight: Presents a series of articles on a hot topic, such as innovation, strategy, or leadership, in every issue
    • Managing Yourself: Reveals how the latest business developments can help you advance your career and improve your performance
    • Select HBR Case Studies: Delivers perspective on the real-world problem-solving processes of top-level decision makers.
    Sign up now to get your RISK FREE issue. You can then continue to receive another 11 issues* for only $79. That's up to 53% off the cover price! Or you can write cancel on the bill and keep your free issue with their compliments.

    *Harvard Business Review publishes 12 issues a year, which includes double issues in January/February and July/August that count as two issues each.

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  • Keeping hold of your customers, especially in tough economic conditions How can you sharpen your competitive edge? Read this business brief to learn how Oracle can help you:
    • Retain customers by deepening insight and improving service
    • Retain customers cost-effectively with optimized information insight and improved process flexibility
    • Use information insight and process flexibility to retain customers
    • Keep hold of your customers


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  • The Chief Marketer Report Each week, it provides strategic perspectives, expert opinions and thought leadership for high-level marketers that need to cut through the clutter--latest trends & developments, news and analysis on specific marketing disciplines, as well as the hottest topics being discussed in marketing blogs.

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  • Chief Marketer Chief Marketer symbolizes the new imperative in marketing—to connect multiple disciplines in the service of selling, sustaining and growing your position in the market. Their mission is to seek out the best of marketing intelligence, and then absorb, summarize, and organize it for easy access and a quick read online and now in print for busy marketing executives who rely upon their objective stories and balanced, unbiased content to make informed business decisions.

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  • Marketer's Toolbox: Grow Customer Retention Channel integration is essential for a truly effective enterprise marketing plan. Too often, retailers ignore the connectivity between customer channel preferences and buying behavior. Channel preferences no longer pertain to only transaction-based interactions; customers are interacting with brands in entirely new ways. The emergence of new marketing channels, such as social media and mobile, require a retailer to provide consistent branding across all retail channels, and to engage the customer with marketing messages through their channel of choice. As consumers turn to multiple channels for their media consumption and shopping needs, retailers must ensure disparate channels are working in harmony. Between February and May 2010, Aberdeen surveyed 145 retail enterprises to determine the current state of multi-channel marketing initiatives.

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  • Customer-Centric Retailing: Effective Strategies for Rapid Change The measurement and response to customer needs, wants, and preferences before, during, and after the sales process needs to be viewed as a continuous action in retail and not just a piecemeal approach. Sustainable retail revival in 2010 and beyond (particularly in the ailing store formats) will require a significant shift in the retailer's mindset for overhauling a customer's destination shopping experience, personalizing marketing outreach during every stage of the sales process, and even personalizing the merchandise mix. Between April and May 2010, Aberdeen surveyed 224 retail enterprises to determine the current state of customer-centric initiatives and related performance.

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  • How Closers Seal the Deal As sales organizations endeavor to escape the constricted economy of the 2009 recession, one of their most significant barriers is stagnant progress regarding bringing their sales cycle under control. Recent Aberdeen research published for Inside Sales Enablement: “Let Them Drink Coffee!” (December, 2009) reveals that not only did under-performing companies see a year-over-year increase in their sales cycle of 12%, but even the top performers experienced a slight (1%) lengthening of their own lead-to-win timeframe.

    As top-performing selling teams continue searching for ways to reduce their sales cycles and increase their win/loss “batting average,” the use of selected business processes and enabling technologies such as configure/price/quote (CPQ), contract management, sales playbooks and electronic signature capture tools hold significant promise for better sales team performance in 2010. The failure to keep up with the Best-in-Class, on the other hand, promises to link other performers more solidly to the difficult selling environment of the recent economic recession, and restrict their ability to successfully close deals at the bottom of the customer acquisition funnel.

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  • Targeting the Market for Server Virtualization Learn how to effectively target the server virtualization market by locating those businesses most likely to be in the purchase cycle. This white paper offers practical insight as well as addresses:
    1. Growth and opportunity in today's server virtualization market based on May 2010 research study from the Aberdeen Group.
    2. Proprietary methodology Harte-Hanks has developed for scoring and segmenting the server virtualization market.
    3. Generating 26% lift in campaign response rates using installation and purchase likelihood scores.
    4. Selecting products or services most likely to appeal to various segments of the market.
    Create a game plan that will optimize your marketing spend and generate high quality leads for your sales teams. Download this white paper today!

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  • Using Direct Mail Marketing to Grow Your Business The mail is a powerful way to reach current customers or attract new ones. Direct mail is used to advertise and generate sales leads oftentimes in conjunction with an online marketing campaign. Studies consistently show that direct mail is one of the most effective ways to generate sales. This guide comes with no obligation price quotes from professional and expert direct mail service providers – all pre-screened and qualified to best fit your current direct mailing needs.

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  • Email Marketing: Feeding The Masses Through Email Email marketing can be an extremely useful tool for the online marketer. If done correctly, email marketing is a great tool to utilize and can keep your recipients engaged with your company, and bring in sales leads.

    Over the years, some people have started to view this tactic less effective because of the increasingly number of spam being sent out. However, according to one study, implementing an email marketing campaign can receive a response that is five times higher than if you use a direct mail campaign.

    This guide comes with no obligation price quotes from professional and expert Email marketing providers – all pre-screened and qualified to best fit your email marketing needs.

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  • Social Media Marketing GPS Free 91 Page eBook Social Media Marketing GPS began as an experiment to learn if marketers would be receptive to, and find value in, a new book genre built on a succession of tweet interviews about one business topic: social media marketing. The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan. My thoughts were if this could be accomplished in a series of 140 character tweets it might help ease the apprehension for people new to social media, while at the same time, providing a review and offering some interesting ideas for those more experienced.

    Forty prominent marketers from Canada, England, India and the United States were interviewed on Twitter. The focus was on how to leverage social media, not in terms of the technology, but as a vehicle to build and nurture stronger business relationships. Each tweet included the hash tag #smgps.

    What developed was the first business book of interviews written on Twitter by the people who were working in the space. Twitter became both a content platform and a distribution channel.

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